Increase Email Open Rates with Video Content – Here’s How to Include Videos.February 22, 2023
Adding videos to emails can bring numerous benefits to your email Templates and Action Plans. Here are some of the key advantages:
- Increased engagement: Videos are a highly engaging form of content that can capture people’s attention and keep them interested for longer. When you include a video in your email, you provide your audience with an immersive experience that can help you stand out from the competition.
- Improved click-through rates: According to research by HubSpot, adding a video to your email can increase click-through rates by up to 300%. This is because videos are more compelling than static images or text, and they can encourage people to take action.
- Higher conversion rates: When people are engaged with your content, they are more likely to take the desired action, whether it’s making a purchase, filling out a form, or subscribing to your newsletter. According to Campaign Monitor, including a video in your email can increase conversion rates by up to 80%.
- Better retention: Videos can help you keep your audience’s attention for longer, which can be particularly useful if you are trying to explain complex concepts or showcase your products or services. By providing an engaging and informative video, you can improve the chances that your audience will remember your message and take action.
- Improved open rates: According to research by HubSpot, adding the word “video” to your email subject line can increase open rates by 19%. This is because people are curious about video content and are more likely to open emails that promise a video experience.
In summary, adding videos to your emails can be a powerful way to increase engagement, improve click-through rates and conversion rates, better retain your audience’s attention, and boost your open rates. With the right approach, videos can help you create a more compelling and effective email marketing campaign.